{"id":10817,"date":"2022-03-28T21:20:55","date_gmt":"2022-03-28T21:20:55","guid":{"rendered":"https:\/\/new.iohr-us.org\/brand\/"},"modified":"2026-05-13T15:55:12","modified_gmt":"2026-05-13T15:55:12","slug":"brand","status":"publish","type":"page","link":"https:\/\/new.iohr-us.org\/en\/brand\/","title":{"rendered":"Organization Identity"},"content":{"rendered":"\t\t
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\"Image<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Primary <\/span><\/span> Style <\/span><\/span> <\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Logo Philosophy<\/h5><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Three core values inspire IOHR\u2019s identity: dignity, protection, and belonging.\n<\/span><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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People First<\/h6>
The human figures at the center of the logo represent the protection of rights and the safeguarding of the most vulnerable individuals. Our programs begin with people and return to them through empowerment and advocacy.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Shelter & Safety<\/h6>
The wave\/arc symbolizes the journey of displacement toward stability within a framework of legal and ethical protection, represented by the laurel wreath.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Global Solidarity<\/h6>
The laurel wreath symbolizes justice and solidarity among peoples. The blue-green color palette reflects trust and reassurance, while the deep gradient adds a sense of movement and advocacy.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scalable & Clear Identity<\/h6>
The logo was designed to maintain clarity across small screens and large-scale print materials, with simple shapes that enable the creation of consistent background patterns and iconic visual elements.<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Logo Concept<\/h5><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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People standing together within a protective framework, supported by a wave that embodies the journey of displacement and the transition toward stability.<\/p>

The identity consists of a human-centered symbol enclosed within a sphere of peace, accompanied by a laurel crown that conveys legal protection and recognition. The logo can be separated into a symbolic element and used as an application icon or a digital verification seal with a QR code for authentication.<\/p><\/div><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Download Logo<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand Colors<\/h5><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A balanced color palette for use across web and print materials. Each color reflects the recommended contrast ratio.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Slate<\/span>#2B2D42<\/small><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Rose Accent<\/span>#E85D75<\/small><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sky<\/span>#E0F3F7<\/small><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Deep Teal<\/span>#145364<\/small><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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IOHR Teal<\/span>#1F7A8C<\/small><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Proper Logo Usage<\/h5><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Follow the green examples and avoid the red ones.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\u00a0<\/div><\/div><\/div>
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Stretching \/ Distortion (Not Allowed)<\/header>\r\n\r\n
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Gradient Background<\/header>\r\n\r\n
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Perfect Usage<\/header>\r\n\r\n
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Visual Noise (Not Allowed)<\/header>\r\n\r\n
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Incorrect Colors (Not Allowed)<\/header>\r\n\r\n
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Flipping the Direction (Not Allowed)<\/header>\r\n\r\n
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Safe Space & Minimum Size<\/h5><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Instructions<\/p>

  • Leave a clear space equal to the height of the IOHR lettering around all edges.<\/li>
  • Minimum display size: 160px for screens and 25mm for print materials.<\/li>
  • When used as a small icon, use the symbol alone.<\/li><\/ul><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    <\/div>\n \"Safe\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Primary Style Logo Philosophy Three core values inspire IOHR\u2019s identity: dignity, protection, and belonging. People First The human figures at the center of the logo represent the protection of rights and the safeguarding of the most vulnerable individuals. Our programs…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-10817","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/new.iohr-us.org\/en\/wp-json\/wp\/v2\/pages\/10817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.iohr-us.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/new.iohr-us.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/new.iohr-us.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.iohr-us.org\/en\/wp-json\/wp\/v2\/comments?post=10817"}],"version-history":[{"count":0,"href":"https:\/\/new.iohr-us.org\/en\/wp-json\/wp\/v2\/pages\/10817\/revisions"}],"wp:attachment":[{"href":"https:\/\/new.iohr-us.org\/en\/wp-json\/wp\/v2\/media?parent=10817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}